====== Google Analytics ======
A basic set-up for [[https://marketingplatform.google.com/about/analytics/|Google Analytics]] has been configured for The Hort's website utilizing GA4. The GA property is called **The Hort - GA4** (Property ID: 350371893). GA4 tracking is implemented on the site via a Google Tag Manager container called **thehort.org** (Container ID: GTM-PR2J8L2). 

The owner of both the GA and GTM accounts is horthq@gmail.com.

Conversion tracking has been implemented for donation forms on DonorPerfect. DonorPerfect requires the GTM script to be added on per-form basis, which can be set by editing a form and navigating to ''Additional Options -> Advanced Settings -> Show More Settings.'' As long as you're copying a form that already has the GTM script added, this field should already be populated.

In case it's needed for future use, a GA4 connection to BigQuery has been configured. This has been created in [[https://console.cloud.google.com/|Google Cloud Console]] under the project name **The Hort GA4 BigQuery** with the horthq@gmail.com as the owner.