Differences

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--- google_analytics [2023/02/05 17:21] – created thehort
+++ google_analytics [2023/02/06 00:28] (current) – thehort
@@ Line 1: / Line 1: @@
 ====== Google Analytics ======
+A basic set-up for [[https://marketingplatform.google.com/about/analytics/|Google Analytics]] has been configured for The Hort's website utilizing GA4. The GA property is called **The Hort - GA4** (Property ID: 350371893). GA4 tracking is implemented on the site via a Google Tag Manager container called **thehort.org** (Container ID: GTM-PR2J8L2).
+The owner of both the GA and GTM accounts is horthq@gmail.com.
+Conversion tracking has been implemented for donation forms on DonorPerfect. DonorPerfect requires the GTM script to be added on per-form basis, which can be set by editing a form and navigating to ''Additional Options -> Advanced Settings -> Show More Settings.'' As long as you're copying a form that already has the GTM script added, this field should already be populated.
+In case it's needed for future use, a GA4 connection to BigQuery has been configured. This has been created in [[https://console.cloud.google.com/|Google Cloud Console]] under the project name **The Hort GA4 BigQuery** with the horthq@gmail.com as the owner.